7) 16% of GBP Listings Receive More than 100 Calls Per MonthĬonsidering that many Google Business Profiles are poorly optimized, putting just a bit more effort into SEO than your competitors can pay off handsomely. Google searches become Clicks, which become leads, which become new customers for your business. They come from those who have a product or service in mind and have a strong intent to buy! While 33 clicks per month may not seem high, GBP clicks are especially valuable. People who visit your website are more likely to buy from you. 6) The Average Google Business Profile Receives 33 Clicks Per Month There’s nothing easier for customers than tapping a number on your Google Business Profile to gett in touch. To build a connection with customers, you need to make it easy for people to call you. If you don’t already have your GBP optimized with a correct phone number and business information, do so now - you’re missing out on potential customers! 5) There Was a 61% Increase in Calls from Google Business Profiles in 2020 In fact, 64% of customers use the phone number listing in Google Business Profile panels to reach out to local companies, and this number will likely continue to grow. It’s common knowledge that Google has long since overthrown the Yellow Pages in providing business info.
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Related Blog: How to properly report on your Google Business Profile 4) 64% of Consumers Have Used Google Business Profiles to Find Contact Information
A whopping 97% of users learn about local companies online, with the majority of those users learning about them through GBP panels. How did you know where to go? What convinced you that that business had what you needed? Chances are, you Googled it.Įven if people drive past a business on their way to work every day, they’ll likely look at its Google Business Profile profile before making a purchase. Think about the last time you visited a local business for the first time. 3) 97% of Users Primarily Learn About Local Companies Online Want to make the most of your GBP incoming traffic? Check out our blog about which pages should be linked to from your GBP profile. Once they visit your site, you can convince them to make a purchase, try your products, join a mailing list, etc. If you can compel potential customers to simply interact with your Google Business Profile, there’s more than a 50% chance that they’ll visit your website. To take advantage of this trend, optimize your Google Business Profile page listing, so it appears near the top in local search engine results pages (SERPs).Ģ) Over Half of Google Business Profile Interactions Produce Website Visits The number of searches containing “near me” has increased by more than 200% over the last two years according to Google’s Consumer Insights! When people change residences, go on vacation or are looking for a new service, it’s common for them to use Google to get a lay of the land: where to eat, what to do, and what to buy. Related Blog: Better Optimize Your Google Business Profile 1) ‘Near Me’ Searches Have Increased By Over 200% We compiled a list of 30 powerful stats and facts that demonstrate how important your Google Business Profile is to local search success. For any local businesses to get found on Google, it starts and finishes with your Google Business Profile. “Near Me” search queries have surged by more than 200% in recent years. However, many companies don’t claim, complete or fully optimize their business profile. Having a Google Business Profile ( formerly Google My Business) is essential for any local business. You will leave this article with 30 shareable Google Business Profile stats that showcase just how important GBP is for local businesses.
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